Monday Creative‍       ‍Podcast‍     ‍‍  ‍Substack
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AMANDA LEE SMITH

AMANDA LEE SMITH

Founder. Advisor. Speaker. Investor. Host.

Meet Amanda

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A woman in outdoor gear relaxing by a lakeside campsite with an orange and white tent, surrounded by rocks, trees, and mountains in the background.

Founder. Advisor.
Speaker. Investor. Host.

Woman in athletic clothing standing on a rocky red terrain with cliffs and desert landscape in the background under a blue sky with clouds.
A woman standing outdoors in front of a black backdrop with repeated white logos that say 'Under Armour East Side 10K' with a skyline silhouette. She is wearing a red shirt, black shorts, a multicolor cap, and running shoes, and is holding a medal and race bib.

Founder.
Advisor.
Speaker.
Investor.
Host.

Amanda Lee Smith has one obsession: finding what makes a brand impossible to ignore. She's spent her career capturing the formula for cult-brand status, and helping others use it.

She guides founders and marketing teams building brands so sticky, so ownable, that fans do the hard work of growth for you.

WORK WITH

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AMANDA

WORK WITH

Strategic Brand and Marketing Advising

Amanda has spent almost two decades doing the work—in-house at fast-growth brands, then as founder of Monday Creative, the agency she's built into a trusted partner for more than 250 brands, including Arc'teryx, lululemon, KEEN, Dometic, Mons Royale, and BelliWelli.

She brings that same thinking to advisory work—1:1 and team engagements, fractional CMO contracts, and strategic board roles. Her sweet spot is outdoor, active, wellness, and sustainable brands at an inflection point.


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AMANDA

Keynote speaking

Amanda is a seasoned keynote speaker, moderator and facilitator. She’s had the mic at conferences and events including, South by Southwest, Circularity, and Switchback. She’s taught and lectured at the University of British Columbia, Miami Ad School, and The Forum for Women Entrepreneurs.


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PAST SPEAKING HIGHLIGHTS

SPEAKING TOPICS

Build a Cult-status Brand Cult brands don’t happen by accident. In this talk, we walk through the formula for building a brand movement.

Words Create Worlds The world’s most iconic brands start with an unshakable belief—and then they codify it. Those “linguistic abstractions” make your brand impossible to imitate. We’ll walk through the formula for an ownable, culture-coded lexicon that becomes your most defensible competitive advantage.

Lessons from the World’s Best Marketers After dozens of deep-dive interviews with the best marketers in the world, some clear patterns emerge. This talk shares of-the-moment, actionable lessons and what they mean for your brand today.

TOPICS

  • Cult brands don’t happen by accident. In this talk, we walk through the formula for building a brand movement.

  • The world’s most iconic brands start with an unshakable belief—and then they codify it. Those “linguistic abstractions” make your brand impossible to imitate. We’ll walk through the formula for an ownable, culture-coded lexicon that becomes your most defensible competitive advantage.

  • After dozens of deep-dive interviews with the best marketers in the world, some clear patterns emerge. This talk shares of-the-moment, actionable lessons and what they mean for your brand today.

PAST SPEAKING HIGHLIGHTS

Two women standing in front of a plain white wall, one speaking into a microphone with glasses and a black top, and the other in a red shirt and light pants, smiling, with empty gold chairs around them.

Switchback
SXSW 2022
Circularity Conference
Another One

Four people sitting on chairs on a stage in a conference room. The woman on the far left is speaking into a microphone and holding papers. The others are listening, with one woman holding a notepad and the man holding a microphone. The background is a plain wall.
Four people standing in front of a colorful, printed backdrop with text. The group consists of two women and two men, all smiling at the camera. They are dressed in casual to business casual attire.

Switchback / SXSW 2022 / Circularity Conference / Another One

Panel discussion at SXSW 2022 with five women sitting on stage in white chairs; a woman on the far right is speaking into a microphone, some women have microphones in hand, and a large SXSW 2022 banner hangs behind them.

PROJECTS

  • Two posters on a glass display case with a metal grid background. The left poster shows a young woman sitting on rocks in a natural setting with the text "Change Your View Not Your Shoe" and a KEEN logo. The right poster shows a young woman sitting on a bench in an urban environment with the same text and logo.

    Monday Creative

    Monday is an insights, brand and creative agency, based in Vancouver, BC, and Portland, OR. Monday builds brands that enhance human potential—specializing in outdoor, active and wellness verticals, driving brand loyalty through actionable consumer research, global campaigns, strategic rebrands, and unforgettable activations.

    mondaycreative.co

  • Two women sitting in separate spaces during a video call, one laughing and the other speaking into a microphone, with a background of framed art and photos.

    My Best Campaign

    In each episode of My Best Campaign, Amanda talks to the world’s best CMOs to hear their path into marketing and the story behind one career-defining campaign.

    mybestcampaign.com

  • Three people at a casual indoor gathering, smiling and holding cans of beverages, with a window and artwork in the background.

    Events

    Amanda hosts and facilitates three formats for marketing leaders and founders to gather and learn. Subscribe on Substack to join an upcoming event.

    Tailgate Talk: A CMO braintrust, but make out outdoors. Hike with senior brand marketers and then share insights over dinner at the trailhead.

    Good Company: An entrepreneur happy-hour series, at a brand’s HQ or local bar.

    Common Thread: Signature annual invite-only summer party for senior marketers and brand owners from Vancouver, Squamish & Whistler.

  • A bottle of BelliWelli daily fiber gummies with watermelon flavor, showing 120 gummies in a pink jar. Next to it, a woman with blonde hair, wearing a pink top, smiling while holding a glass of pink liquid outdoors amidst greenery.

    Futuretense Capital

    Futuretense is a women-led venture fund with a focus on early-stage women-founded consumer brands, founded by Amanda Smith and Lindsay White to build the future they want to see.

    futuretensecapital.com

MEDIA

MEDIA

Podcast appearances

Articles